A good web hosting service is synonymous to finding prime offices and physical locations for your brick-and-mortar business. The better locations always manage to get more clients and, therefore, are able to grow at a much faster pace. For online entrepreneurs, the right web hosting service provider can make all the difference between being just another dot.com business and a successful and profitable brand.
What is Web Hosting?
Let’s briefly discuss what the phrase represents. Basically, a web hosting service offers online space for websites. When you create a website, it isn’t automatically visible to other people and to other computers. You’ll need someone to publish or upload it for you, and this is where a web hosting service provider enters the big picture. Now let’s get down to it. How do you choose the right service provider for your website?
Decide on What’s Important
You can’t start searching for a web host without knowing your specific needs. What kind of website are you trying to get off the ground? Do you require Windows software or a third-party program? How big or small can the traffic volume go? These are only few of the million-dollar questions you need to ask yourself beforehand.
Consider Shared Hosting
This makes practical sense for web owners who are completely new to running an online business. A shared hosting account is relatively cheaper and easier to maintain. It’s also a smart way to test out the waters first and see how your target viewers respond. You can always upgrade to a fully dedicated hosting service or VPS later on when your business’ website starts to gain traction.
Judge by Server Reliability
The single most important aspect of having your website hosted is uptime reliability. If your website goes offline for even a few hours, you stand to lose hundreds if not thousands of viewers and paying customers. When comparing web hosting providers, an uptime score of 99.5 percent is highly recommend. Any service provider that scores below this number should be avoided.
Check For Upgrade Options
Web hosting packages offered today are pretty robust and powerful as is. However, as your business grows larger in the next year or two, you should be able to choose a better web hosting bundle that have the technologies to cater to your growing needs, whether it’s faster processing power, larger memory space, or heightened security features.
Ask For Renewal Pricing
Web hosting companies have earned a notoriety for offering cheap signup prices but then charge much higher to renew your contracts. While it is indeed possible to just sign up with another provider then, from a technological standpoint, it no longer makes sense since you’re already accustomed to the initial service provider’s tools and platform. In general, the average monthly renewal cost for web hosting services is around $10, but you should be able to get a lower monthly rate if you pay for one whole year.
Evaluate Customer Support
Customer service plays an equally important role as uptime reliability. Having 24/7 customer service at your disposal guarantees technical issues are resolved in a timely manner. Whenever you have questions, being able to talk to a trained professional can always come in handy. A bad web hosting service provider will only offer a support forum or a FAQ section on their website. This isn’t exactly the most reliable source of information for highly technical questions and issues.
Benefits of Working with the Best Web Hosting Provider
Increased revenue is one of the most apparent reasons why people work with the best web hosting company. After you learn how to make a website, you’ll need to upload it first before it gets viewed and before you start converting these views into paying customers. If your website goes offline, potential viewers and consumers won’t be able to view your products and services, much less buy it. To put this into perspective, take Amazon for example. The online marketplace giant suffered from an outage that lasted 40 minutes, and yet the financial consequences amounted to a devastating $5 million.
Working with the right web hosting company also offers a positive effect on your SEO ranking. The primary goal of SEO marketing is to get positioned at the top of the search engine results so people can see your brand when they type in relevant keywords. When your website is offline several times when search engines are requesting to view it, your rankings on their platform are placed lower. Imagine if you were placed at the tenths place of your category in Google or Bing. Do you think people can find you even if they got so desperate that they viewed the second or third pages of their search results?
Data security is one other noteworthy reason why you should be hiring the best web hosting provider for your website. Even if you learn how to make a website that’s attractive and has potential value, it won’t make you a dime if you can’t protect it once the site goes online. While there is no perfect solution for keeping your website 100 percent secure from security breaches and malware attacks, a stalwart web hosting provider can protect your most sensitive data by sending backups to its remote servers and simultaneously locking access to it. Only you and other named business representatives can access the data.
Cost should never be your only consideration when comparing providers. Speed, security, and consistency are key factors to focus on. This is especially true for eCommerce website owners who cannot afford a protracted crash. The financial impact can cripple your business operations for weeks if not months. Give your first web hosting provider a few months to prove themselves. Observe how fast they can reply to inquiries and how consistent their hosting services are. If you aren’t comfortable with how they handle your business after a month or so, choose not to renew your contract and simply look for another provider.