There are many reasons to create a blog. As more and more people receive information from the web both on computers and mobile devices, online information is becoming more crucial. Blog writers can be focused on professional or personal topics or just for fun. The array of blogs literally spans every area of human knowledge. From sports, to politics to economics to movies, you name it, there is a blog about it. However, there are a few different things to understand to learn to create a blog.
Before anything else, you will want to think about what topic your blog will focus on. To gain readers over time, you will need a consistent topic or set of topics that attract the audience. For example, if you want to focus on business, think about at least 10 different topics you enjoy on that subject. Perhaps the blog is for a hobby like chess, you may also consider the different posts you will write on the subject. In any case, make sure that the topics and post are engaging, well written and portray a unique point of view.
To create a blog, you will need to have at least some basic understanding of technology. In the early 2000s when blogs first caught on, bloggers needed to know HTML code and understand the infrastructure of the Internet. Today, the technical demands are not nearly as great. Sites such as Blogger, WordPress and SquareSpace have created turnkey blogging solutions that bloggers can get up and running in minutes.
Bloggers simply pick the template, choose a web address (which usually involves paying a fee) and a title for their blog. There are usually specifications for the heading, sub-heading and word blocks that the writer decides. The writer also should decide if he/she will have a side bar with additional links and information. They can complete that as well.
Blogs also usually have links to other information either about the writer or in-depth data on the topic. Readers click on a drop down tab, a separate link etc. that leads to other pages about the author or contact information. The blogger sites have simple formats to add and delete these types of pages. Each page has similar choices about the look and feel.
Blog writers will need to choose a standard look and feel for their pages. Fortunately, most of the major blogging sites already have built in templates. However, they also allow enough flexibility that the writer can create customized formats, colors and images. Before changing too much, it might be advisable to discuss with an experienced user interface designer. If your site is just for yourself, feel free to play around with the most appealing formats to you.
Blogs should also be interspersed with images and charts to keep the readers interest. Each blog post should have at least one non-text picture, video, image, sound or chart. This breaks up the text and makes the entire blog more visually appealing. Without these breaks, the site may look overwhelming to prospective readers.
Blogs must be consistent not only with their topics but with their posts. Try to post at least once a day or every few days. Otherwise, web users may lose interest as every time they visit your site they see the same content over and over again. In order to really bring in more readers, you will need to increase the rate of posts. At the very least, if you are posting every few weeks you will want to create in-depth detailed posts on your subject that cannot be missed and will inspire a lot of sharing.
Create links to social media sites so that it is easy to share your blog posts on social media platforms. That means readers will be able to share a link to all their friends and connections of your post with one click. Popular platforms include Facebook, Twitter, LinkedIn, SnapChat and YouTube. Integration with these sites is easier than ever and your blogging platform should have a button to choose these options.
Overall, to learn to create a blog is easier than ever before. Several large companies have created turnkey solutions that allow for easy set-up and publication. On the other hand, gaining an audience is harder than ever before. For that reason, consistency, unique messaging, in-depth ideas and consideration are key.